- 2017
- Guideline / Toolkit
- Kenya
This toolkit guides the community members through an awareness raising and learning journey for creating and implementing responsible marketing and communication actions.
The toolkit has 6 blocks. The structure is modular and flexible – participants are encouraged to go through each module to foster systematic changes and improvement. However, they may also start with the prioritized block deemed as most important for themselves.
The toolkit facilitates the community members to co-create and implement improvement measures in Do-It-Yourself (DIY) manner – no trainers needed.
The key community members will work together as a team to follow the simple step-by-step instructions for discussions and activities.
A facilitator needs to be appointed from your community to lead the group work.
The DIY toolkit forms part of Community Based Tourism (CBT) Support package made available by the SUS-TOUR project.
SUS-TOUR Project is a European Commission funded project under the SWITCH Africa Green programme. It aims at contributing to the sustainable development of tourism in Kenya through promoting customer-oriented innovation and marketing of CBT, fostering improvement in rural livelihoods, while enabling the conservation of culture and nature.
