This handbook overcomes barriers to economic activity faced by rural communities by incorporating digital technology into Medium Small Micro Enterprise’s activities. It does so through increasing connectivity, closing the digital divide and empowering economically vulnerable populations. The use of digitization CBE in rural tourism will assist community economies in the long run for those living in remote locations and policymakers looking to implement new community-based tourism (CBT) and community-based entrepreneurship (CBE) policies or guidelines.
The Handbook on Developing Community-based Entrepreneurship in Rural Tourism through Digital Empowerment will serve as a reference and guide for beneficiaries as they draft or develop their CBE in rural tourism policy and program. It helps to provide an opportunity to strategize their current and future digital economy in rural tourism initiatives. Rural communities engaged in CBT must comprehend and explore the potential for promoting their tourism attractions via connectivity within the APEC economies and beyond.
While it is generally established that travel and tourism may help build Medium Small Micro Enterprises (MSME) in rural and remote locations, particularly within the region, the industry is still lagging in terms of digitalization. Thus, this handbook discussed the primary variables contributing to CBE’s rural tourism success through digital empowerment. Communities require aid and guidance to ensure the products are visible and contribute to the community’s economy.
This handbook is a collaboration between The Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Universiti Kebangsaan Malaysia for APEC economies to understand and gain knowledge on how to accelerate their performance and visibility worldwide.
