This Manual presents first-hand experiences, tools and lessons learned between 2014 and 2017, implementing the project NTF III Myanmar: Inclusive Tourism focusing on Kayah State.
During the project, many innovative techniques were used in local communities, Yangon, and Europe; to develop and market new cultural tours to European tourists who want to experience life and culture in Kayah.
This manual consolidates all valuable lessons learnt from the project. It illustrates concrete working steps of the project. It shows how regional and international best practices were adapted to local conditions in rural Myanmar. It provides many simple, practical suggestions which will be useful for CBT initiatives across the country (Myanmar). It is a must-read for everyone involved in Myanmar CBT.
The project NTF III Myanmar: Inclusive Tourism focusing on Kayah State was funded by CBI, the Department for the Promotion of Exports from Developing Countries of The Netherlands, implemented by the International Trade Center of the United Nations (ITC), in close partnership and collaboration with The Ministry of Commerce (MOC) and The Ministry of Hotels and Tourism (MOHT) of Myanmar, The Union of Myanmar Travel Association (UMTA) and Myanmar Tourism Marketing (MTM), Myanmar tourism businesses, local communities and CSO’s.
The project built the capacity of actors along Myanmar-Europe tourism supply chains; to offer higher quality products and services to international tourists seeking authentic, local, cultural experience in Kayah State.
The project highlight is that strategic actions were taken at each step along EU tourism supply chains: through local communities and SMEs, ground handlers, Destination Management Companies (DMCs), tourism associations and international tour operators.
