The Study is designed to lead from the elaboration of the key principles to guide and underpin tourism product development and the marketing strategies to support their implementation through to specific conclusions and recommendations applicable for the different categories of COMCEC Member Countries in the creation and marketing of successful tourism products.
- Section 1 provides the framework for tourism product development and marketing.
- Section 2 examines the global tourism marketplace (market trends and emerging changes in the types of products demanded by different markets and segments within those markets)
- Section 3 examines and profiles the performance and characteristics of tourism in the COMCEC Region
- Section 4 presents a series of case studies from the COMCEC Region examining successful examples across a wide range of facets.
- Section 5 contains a set of conclusions and recommendations to guide COMCEC Member Countries in their future tourism product development and marketing strategy.
In 2012, The Standing Committee for the Economic and Commercial Cooperation of the Organization of Islamic Cooperation (COMCEC) identified tourism as one of the six areas of cooperation (along with trade, transport and communications, agriculture, poverty alleviation, and finance) to achieve its vision “to build a prosperous Islamic Ummah based on solidarity and interdependence, enhanced mobility and good governance”.
As a key development tool, the strategic objective set for tourism in the COMCEC Strategy is: Developing a sustainable and competitive tourism sector in the COMCEC Region.
As a contribution to the fulfilment of outcomes of this strategy, the COMCEC Coordination Office contracted Tourism Development International (TDI) to conduct a program of research, analysis and assessment for a study Tourism Product Development and Marketing Strategies in the COMCEC Member Countries.
