- This ASEAN CBT Standard will be adopted by all ASEAN member states as recommended in the ASEAN Tourism Strategic Plan (ATSP): 2012-15 to create quality visitor experience and cultural assets in a presentable, safe and attractive manner.
- This Standard can be applied to CBT initiatives throughout ASEAN countries as a benchmark of performance needed to assure visitors that their visits will be enjoyable, meaningful and meet expectations. It also seeks to ensure communities, and their natural and cultural heritage resources are protected, and that income goes to the community to improve well-being.
- The ASEAN CBT Standard provides umbrella performance indicators for the coordinated management of tourism products offered by communities under the organization of a CBT Committee. Specific product standards adopted by ASEAN and relevant to CBT initiatives (e.g. the ASEAN Homestay Standard) form an integral part of the CBT Standard.
The ASEAN CBT Standard and related documents were prepared by the Cambodian Ministry of Tourism under the auspices of the ASEAN Tourism Standards Task Force. The initiative involves the preparation of ASEAN Tourism Standards for: (1) Green Hotels; (2) Food and Beverage Services; (3) Public Restrooms; (4) Home Stays; (5) Ecotourism; (6) Tourism Heritage & (7) Community Based Tourism.
