Community-Based Tourism (CBT) is a responsible and inclusive form of tourism that involves local people in all stages of decision making. For visitors, CBT provides authentic experiences and a real insight into local life. Local families are directly involved in tourism activities and benefit from tourism both economically and socially. On a community level, tourism is a positive force for environmental protection and cultural preservation.
CBT generates local job opportunities. CBT can help change the local job structure and improve labour quality in local areas. It can also reduce outward migration from rural areas to cities.
CBT contributes to increased incomes for local communities, especially in remote areas where poverty is more pronounced. This is critically important as it reduces pressure on natural resources and landscapes.
CBT contributes to restoring and developing traditional cultural values and crafts, including the protection of natural resources and the environment.
CBT promotes equality through opportunities and benefits for all members of a community, regardless of whether they contribute tourism products or services or not. Some of these benefits may include better transportation, electricity, and improved access to fresh water and telecommunication.